Film Promotion
The Lego Movie Industry Research 20th April 2018
L/O: To Research the process, companies and regulators behind the film industry.
1. The process Behind a film.
2. What is a conglomerate? A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
3. Who are the 'big six' hollywood film studios? Warner Bros, 20th Century Fox, Paramount Pictures, Universal Pictures, Sony Pictures Entertainment, Walt Disney Studios.
4. Who Regulates the films in the uk? The BBFC, British Board of Film Censors
5. Which two main companies produced the lego movie (2014)? Warner Bros and Lego Studios.
6. Who was the producers of the lego movie (2014)? Dan Lin and Roy Lee.
7. Who directed the Lego movie (2014)? Chris Miller and Phill Lord.
8. Who distributed the Lego movie(2014)? Warner Bros.
9. How was the Lego movie (2014) funded? Production companies such as Warner Bros.
Intertextuality April 27th 2018
L/O: To explore the intertextuality of the lego movie
Summary of the plot:
Emmet one of the main characters is an ordinary construction worker he wakes up and goes to work like an ordinary day, when he is leaving work he hears a noise. He goes to investigate and meets a girl called wild style, he follows her and falls down a hole, when he stopped falling he found a red lego brick also known as the piece of resistance. He is then captured and interrogated by bad cop who works for lord business. They want the piece of resistance a attempt to kill him however wild style saves emmet and they escape emmets city by a secret tunnel built by the master builders such as wild style. They travel through different lego lands and meet a wise man called Vitruvius who speaks of the prophecy.
He calls emmet the special one. They find many lego characters and warner bros characters such as Superman, Gandalf and Dumbledore They travel with the help of batman and Benny the space guy and finally with a plan they confront lord business in his office. Lord business activates 'tako tuesday' which is a plan to use the kragle to glue everything lego for perfection. Emmet sacrifices himself to save others only to find that the world that he and his friends live in is controlled by people therefore meaning he is being controlled. The people put him back into the city and emmet stops lord business from using the kragle and saves his people. Emmet becomes the hero and goes from nothing to everything.
The main theme/message of the film is to never give up, believing in yourself and teamwork.
In the film there was a lot of appearances of characters from various warner bros films, there was appearances from, Superman, Green lantern, Wonder Woman, Dumbledore, Gandalf and Batman to name a few.
There was also appearances from different lego products like, Lego Duplo, Medieval world (Middle Zealand), Wild west world, Lego cities, Pirates, lego basketball players, astronauts, Star wars characters and space ships to name a few.
PostModernism...
Postmodernism films contain the following characteristics:
Challenge genre conventions: Might be a mixture of many different genres; challenge typical character roles etc.
Pastiche: Imitates other texts, humorous take on society/culture.
Hyper-Reality: Makes the audience aware they are watching a movie.
'Postmodernism questions what is real and what is absolute' (Palmer 2014)
The Lego movie is a postmodernism film because it jokes about society, an example of this is when emmet goes into the coffee shop and asks for some over priced coffee. Another example of It being a postmodernism film is it makes the audience aware they are watching a movie due to the imagination of the film.
Propps Spheres of Action
He identified different character roles necessary to make up a narrative
Target Audience May 4th 2018
L/O:To identify the target audience using demographics and psychographics
The Lego movie targets a family audience.
That could be split into the following three groups...
*Young kids who play with lego - They see the things they play with in a movie trailer or poster and they want to go see it.
*Parents who played with it when they were young too - Nostalgia, parents/adults might get nostalgia of childhood memories when they used to play with and like lego, an example of this is benny the 80s space ship guy, another example is the intertextuality such as the references to the matrix which appeals to adults,as a lot of adults have seen the matrix.
*Young adult cinema goers - It could also bring back childhood memories/nostalgia, their is humour in the film for them, there is famous actors that young adults will know such as Chris Pratt and Will Ferrel.
*Both genders - It has heroes and main characters of both sexes therefore appealing to both genders.
Actors:
Chris Pratt = Emmet
Elizabeth Banks = Wyldstyle
Will Ferrel = Lord Business
Morgan freeman = Vitruvius
Liam Neeson = Bad cop/Good cop
Target Audience May 9th 2018
Intertextuality May 18th 2018
L/O: To explore the intertextuality of the lego movie
Both the lego movie and the matrix are in fake world, or a world in a world.Morpheus is similar to Vitruvius as he tells Neo (who is similar to emmet in the lego movie) he is the special one, Trinity is similar to wild style as she helps Neo and falls in love with him, (which is like in lego movie where wild style helps and falls in love with emmet). The main agent is similar to lord business as he hates the world he is in/ creates and he wants to stop Neo saving morpheus and saving the world.
A main theme or message of the film is to always believe in yourself and never give up.
Exam Practice Question:
evaluate the advantages and the disadvantages ( pros and cons) of the intertextual relationship between the matrix and the lego movie?
pros:
* child friendly with a similar storyline to the matrix
* Story line that works just altered.
* brings up the similar themes and messages that were in matrix.
* as well as having nostalgia of lego to the parents the adults/parents will notice the similar storyline to the matrix.
cons:
* could be seen as a copycat
* dumbed down version i.e. no bad language no similar action scenes.
3. The lego movie lays foundations for future success as people will anticipate a sequel, they could possibly buy the DVD to re watch and show to relatives, and on a bigger scale it has strong female characters and gender equality, which appeals to a lot of people.
www.zesty.com:
1. The film has heart because it has an emotive storyline and explores different emotions such as love or friendship.
2. The film is about 'you' because in the film it differs from those who build and use their imagination and creativity and those who follow the instructions, which in real life this could link to those who lead and those who follow.
3. The lego movie knows its audience well because it knows exactly who they're trying to sell the film to, it tries to sell it to kids who play with the lego and see their favorite characters in a movie, it tries to sell it to adults who pay for the kids to see the film and also the adults who want the feeling of nostalgia.
1. The lego movie game offers distraction from the real world because it makes people focus on the game not the world, it also provides enjoyment for people who are fans of video games and fans of lego.
4. The lego movie game gives us new information by giving us info about the characters and plot line that possibly wasn't in the movie.
Marketing May 23rd 2018
L/O: To explore marketing and promotion of the lego movie; to link the methods to the target audience
Types of marketing and promoting a film:
*Trailers, (Teaser trailer), (theatrical trailer)
*Movie posters
*TV
*Social media
Synergy - Synergy is when one product is used to sell another and vice versa.
Merchandise that lego released with lego movie:
(they did this to promote their film)
2. 16 collectable mini figures
3. The lego movie video game
4. Range of school supplies
5. Stickers and activity books
Other methods the lego movie used to promote the film:
1. Each week in January 2014, a new character poster was released
2. Lego stores scheduled linked events
3. Free accessory packs were available in stores after building creative models in stores
5. on 7th February, McDonalds released collectable 3D cups with happy meals
6. A website enabled fans to make versions of themselves
What factors make the writers feel the lego movie campaign was so successful?
www.gaurdian.com:
1. The building blocks of success is when the brand creates something useful or entertaining targeted at a certain audience that will make the person in that target audience pay for the company services or products. In the lego movies case it was different as they had to make it appealing to not only kids but to adults as it is the adults that pay for the kid to see the movie, and the adults don't want to be watching a boring movie therefore there main challenge was to make it appealing to multiple target audiences.
2. Lego did many things right, for example they use their imagination for the movie to be creative and funny, then they also use nostalgia well. For example decades ago the children parents played with lego giving them feelings of nostalgia, for example benny the space ship guy is an old lego character parents could remember playing with. Overall it is enjoyable for both kids and adults and there is something for everything.
www.gaurdian.com:
1. The building blocks of success is when the brand creates something useful or entertaining targeted at a certain audience that will make the person in that target audience pay for the company services or products. In the lego movies case it was different as they had to make it appealing to not only kids but to adults as it is the adults that pay for the kid to see the movie, and the adults don't want to be watching a boring movie therefore there main challenge was to make it appealing to multiple target audiences.
2. Lego did many things right, for example they use their imagination for the movie to be creative and funny, then they also use nostalgia well. For example decades ago the children parents played with lego giving them feelings of nostalgia, for example benny the space ship guy is an old lego character parents could remember playing with. Overall it is enjoyable for both kids and adults and there is something for everything.
3. The lego movie lays foundations for future success as people will anticipate a sequel, they could possibly buy the DVD to re watch and show to relatives, and on a bigger scale it has strong female characters and gender equality, which appeals to a lot of people.
www.zesty.com:
1. The film has heart because it has an emotive storyline and explores different emotions such as love or friendship.
2. The film is about 'you' because in the film it differs from those who build and use their imagination and creativity and those who follow the instructions, which in real life this could link to those who lead and those who follow.
3. The lego movie knows its audience well because it knows exactly who they're trying to sell the film to, it tries to sell it to kids who play with the lego and see their favorite characters in a movie, it tries to sell it to adults who pay for the kids to see the film and also the adults who want the feeling of nostalgia.
The Video Game 13th June 2018
L/O: to explain how vertical integration benefits companies; to analyse using uses and gratification theory.
Uses and gratification:
1. Entertainment - Offers distraction from the real world
2. Personal identity - Helps us consider who we are; what ideas and values we identify with.
3. Relationships - We can find things we can share and discuss with others.
4. Information - new information we want to know or the pleasure in knowing
1. The lego movie game offers distraction from the real world because it makes people focus on the game not the world, it also provides enjoyment for people who are fans of video games and fans of lego.
2. The lego movie game helps us consider who we are by helping us relate to the characters in the game.
3. The lego movie game helps with relationships because it is a two player game it also gives something for people to talk about.
Exam practice question:
Explain two reasons why a film company would release a tie in video game to a film?
* Synergy, the lego movie will help sell the game and the game will help sell the movie.
* To promote the lego movie and make more money.
Analyse how to use and gratifications offered by the lego movie are reflected (Shown) in the cover?
1. The lego movie game offers distraction from the real world because it makes people focus on the game not the world, I can tell this by the fact there is a fantasy world on the front cover.
2. The lego movie game helps us consider who we are by helping us relate to the characters in the game, I can tell this by the variety of characters on the front cover.
3. The lego movie game helps with relationships because it is a two player game, I can tell this because all the different characters on the front cover.
4. The lego movie game gives us new information by giving us info about the characters and plot line that possibly wasn't in the movie I can tell this because of the range of characters and different things going on in the front cover.
4. The lego movie game gives us new information by giving us info about the characters and plot line that possibly wasn't in the movie I can tell this because of the range of characters and different things going on in the front cover.
Poster campaign 13th June 2018
L/O: To explain the effectiveness of the campaign; to analyse using uses and gratification theory
Analysis of the game cover:
5 denotations:
*Male and female characters in the foreground
*A construction worker with the name tag emmet
*A female wearing black
*Theres a man in black with a cape on standing on a building
*Female with Multicoloured hair
5 connotations:
*An evil mastermind in the background
* Two characters (female and male, wyldstyle and emmet) who are the main characters.
*Emmet holding a spanner suggesting building is involved
*there is a guy standing on top of a building that could be either a super hero or villain.
*A construction worker wearing a name badge with the name Emmet suggesting he is called Emmet.
*there is a guy standing on top of a building that could be either a super hero or villain.
*A construction worker wearing a name badge with the name Emmet suggesting he is called Emmet.
Analysis of the movie poster:
Analysis of the character posters:
Benny seems to be the funny character by his smile, he seems to be the character people will laugh at.
Vitruvius stereotypically looks like the wise old man that knows everything, you can tell this by his age, hair colour and long beard.
Lord business stereotypically looks like the villain by his evil grin and angry face, his outfit also looks quite evil.
Emmet looks like the ordinary person however he looks scared which could connote that something big has happened.
Wyldstyle looks like a stereotypical heroine with the colours she wears and her hair and makeup.
Put it all together 22nd June 2018
L/O: To explore exam style questions and how to answer them effectively
Who regulates types of media in the uk?
Exam Question?
Explain how an effective marketing campaign would exploit a range of media platforms...
A marketing campaign will exploit a range of media platforms like ; video games, TV and tie in merchandise/products to make more money, they use synergy to promote each other. For example the Lego movie released the Lego movie game before the movie, the movie promoted the game, and the game promoted the movie. This is because of the people that played the game and thought it was good, and wanted to see the movie, for example to see if the movie is good or not and see the game and movies similarities and differences.
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