The Music Industry

The Music Industry

Lesson resources for revision - http://bodmingcsehub.blogspot.com/p/music-industry.html

Terminology:

Lexis - types of words used / dialogue used.

Typhography - The style arrangement and appearance of letters, numbers and symbols.

Colour palate - Main colours used,  for example colours used on a magazine.

Layout - The arrangements of visual elements on the page.

Mise-en-scene - props, lights, setting, costumes etc.

Bauer Media Group

MOJO magazine is published by Bauer media group who also publish over 600 different magazines, including 2 UK music magazines, Q and MOJO.

The company has diversified MOJO by creating Mojo4music.com online in order to operate in more than 1 media form.

Demographics and Psychographics

Friday 5th October 2018                  Mojo uses and gratifications

L/O: To identify what audiences get out of music magazines

Infographics - 

MOJO uses and gratifications

1. Personal Identity

* Fandom - reinforcing the readers sense of being a fan

* Mojo magazine adresses levels of authentic music

* offers inspirational role models, there is a music icon on each cover 

* MOJO values popular music and they take authenticity and passion for music very serious.

2. Social interaction

* Gives something for people to talk about. offers information.

* Readers know what they are getting and they see mojo magazine as trustworthy and reliable.

* Readers see the magazine as a friend.

3. Entertainment

* offers a range of entertainment for example free CDs 

* Mojo magazine offers an escape route of everyday life into the world of music and bands.

4.Survalience and information

* Offers a sense of being in contact with the music world

* Mojo magazines offer 'what goes on' 

* Includes events and reviews and short articles to inform readers on the music world for example if a music artist dies

Cover Analysis                                      Friday 12th October 2018

L/O: To analyse the cover of a magazine, linking it to genre and audience.

Baby boomer generation - a person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.

Diversification - the process of a company enlarging or varying its range of products.

Audience address -  How the text speaks the the audience and involves them. It also means how the text influences them.

Discerning - having or showing good judgement.

House style - a company's preferred manner of presentation and layout of written material.


Dave Ghrol - Rock genre, currently making music (he is the lead singer for Foo fighters), he played in different bands such as Nirvana and Foo Fighters.

Nirvana - Rock genre, particularly grunge music, Old (doesn't make music anymore). Band.

Lou Reed - Rock genre, Old (doesn't make music anymore), solo artist.

Ian Dury - Punk Rock genre, Old (doesn't make music anymore), He played in the bands, Ian Dury and the blockheads and before that he played for Kilburn of the highroads. Solo artists.
Sparks - Rock and Pop genre, currently making music, a Band

Dave Gilmour - Rock genre, currently making music, plays in the band Pink Floyd.

Cat Stevens - Folk,Pop,Rock,genre, Old (doesn't make music anymore), solo artist.

Elvis -  Rock n Roll genre, Old (doesn't make music anymore), solo artist.



Cover Analysis

* Shot type - Close up of the main image (Dave Ghrol)

* Star vehicle - Dave Growl is the main celebrity used to sell the magazine.

* Colour palate - The main colours used are yellow white and red with small bits of blue for the background.

* Bands / artists mentioned - Nirvana, Dave Ghrol, Sparks, Ian Dury, Elvis, Lou Reed, Cat Stevens, Dave Gilmour.

* Masthead style - Sans Serif / Blocked capital letters,white colour palate, hidden behind the main image.

* Main cover line style - Sans Serif / Blocked capital letters, yellow and white colour palate.

* Minor cover line style - Sans Serif / Blocked capital letters, yellow, red and white colour palate.

* Puff - The 159 Reviews is used to show its a popular good quality magazine that promotes the magazine.

* USP (freebies) - Used to promote the magazine, making more people want  buy it because they are getting a free CD

* Placement of text - The placement of text is very bold and stand out because they are placed around the main image.

MOJO Analysis    October 17th 2018

L/O: to analyse the cover of a MOJO magazine, linking it to genre and audience

Shot type -  If the main images facial expression is serious, it connotes that MOJO take their music serious, appealing to those who want a serious informative magazine. Also for example the MOJO magazine with Dave Grohl as the main image is a  mid shot of a rock artist, which shows that the magazine is likely rock genre. 

Star Vehicle -   The Dave Grohl mojo magazine appeals to the target audience, Dave Grohl is the star vehicle suggesting the target audience is those who like the rock genre. Also the star vehicle is a male it might suggest the target audience is males. It also links to the genre because of this.

Bands/ artists mentioned - The bands and artists mentioned on the Dave Grohl magazine appeals to the target audience as it gives them a brief idea of what the magazine is about and who is in the magazine.This also links to the genre of the magazine.

Puff - Attracts people to buy the magazine as it connotes to the magazine being good quality and popular.

USP(freebies) - Attracts people to buy the magazine as it gives them something free for buying the magazine, this shows link to genre because if there is a rock CD on a magazine that could likely mean the magazine is about rock.

Masthead/Masthead style - The MOJO masthead on the Dave Grohl magazine suggests that music is powerful, if not magical, the font style is modern and fresh connotating to it being up to date, which appeals to the target audience who want a serious, modern and informative magazine.

Main cover line style - The Block capital sans serif font of the Dave Grohl magazine connotes to masculinity. This can show that the magazines target audience is male  

Minor cover line style - The mix of block capitals and lower case connotes that it isn't all serious and also has casual articles inside the Dave Grohl magazine, this appeals to the casual readers, however using the same font style as the masthead and main cover line connotes to masculinity.

Placement of text -  The placement of text is appealing to the target audience because of the style of the magazine, the text is place around Dave Grohl because they want you to focus on him and his facial expression, this appeals to the passionate and serious music reader.

Colour Palate - The colour palate of the Dave Grohl magazine is mix of dark colours such  blacks and greys and it also has some bright colours like yellow blue and red this is so that it stands out, this connotes to good quality and high manufacturing costs this also connotes to masculinity and seriousness.This shows the target audience is male adults. In contrast on a pop magazine they use  a lot of bright colours to appeal to a female audience, or even a children.

Representation                                  Friday November 2nd

L/O: To explore the concept of representation in music magazines

Stereotypes:

Stereotypes of Teenagers: 

Teenagers are moody

Cannot survive without their phones/technology

Easily annoyed 

Lazy 

Argumentative/Rude

Messy

Swear A lot 

Stereotypes of Men:

Drink a lot 

Independent and stubborn

All like sports 

Stronger than women 

Bad at showing emotion

Stereotypes of Americans:

Fat and lazy

Like beer

Like junk food

Women Want/had plastic surgery

Loud

All like sport 

Stereotypes of Lesbians:

Short hair

Butch and masculine or overly feminism 

Hang around with other lesbians

The artist is portrayed as a male artist who is portrayed to look young, laid back, creative and original person, his hair and clothes are causal and messy which isn't typical for a pop artist proving his originality and laid back personality. The guitar denotes he is an acoustic artists likely showing his genre is pop or calm music, likely showing that he is a fun loving laid back person, which represents him. 

Representation                                November 7th/9th 2018

L/O: To create a magazine cover showing an understanding of representation 

WWW: I have shown the genre and a representation of rap artists on my magazine.
EBI: I linked the cover to the target audience.

Music Videos                            Friday November 16th 2018

L/O: To research chosen case study and show how they are represented

Performance music video - Performance based music video shows the artist/band performing, although they don't have to move or dance. If they are singing or playing their instruments then it is a performance video.

Narrative music video - A music video that tells a story that links to the lyrics.

Concept music video - A obscure abstract music video which is sometimes animated, there is no performance or narrative so it is abstract.

Narrative Types

Illustration - The narrative of the music video matches the lyrics.

Amplification - Gives the music video a bigger/louder meaning, the narrative is linked to the lyrics however they give it a bigger meaning and in some cases use a metaphor for it

Disjuncture - No link between the narrative and the lyrics.

Music Video Research

1. Avril Lavigne - skater boy and Wheatus - Teenage Dirtbag

2. Rock Genre however there are elements of pop within both videos 

3. Skater boy - 2002 / Teenage dirtbag - 2000

4. Skater boy is about a skater boy who wasn't good enough for a girl. 

5. Teenage dirtbag is about a teenager who refers to himself as teenage dirtbag, and cannot get with the girl that he likes, he is bullied, until the end of the video where he gets the girl at prom.Only to wake up and find out it is a dream.

6. Both music videos are Performance and narrative music videos. In teenage dirtbag the narrative is illustration it is also illustration in Skater boy.

7. In skater boy a large group of stereotypical rock loving teenagers , deliver fliers for a meet up where Avril Lavinge preforms a rock song on top of cars in the city centre, this is where the performance elect of the, music video happens.

8. In Teenage Dirtbag is about a nerdy teenager who is bullied, he falls in love with a girl who doesn't like him back, The video is primarily a narrative video however it is often cut to Wheatus preforming through the music video. When wheatus preform at prom the 'teenage dirtbag' is lonely on a table until the girl he likes approaches him with Iron Maiden tickets, and they then begin to dance at prom.


9.  Normally Avril Lavigne is Presented as a rocker girl, she also sometimes shows skin on album and magazine covers to appeal to a male audience. Especially on her album cover the font used is associated with Rock:

 10. Normally Wheatus are presented as quite modern rock artists, there album cover designs reflect this:

 


 11. In the Video for skater boy Avril Lavigne is represented as a stereotypical rebellious teenager who loves rock. Her clothes show this. She has huge electric guitar and amplifiers, which is a genre convention of rock.

12. In The video for Teenage Dirtbag Wheatus are represented as a modern rockbound, they have amplifiers, electric guitars and drums which are all genre conventions of Rock, the way that they preform in the video show this also. However the pace of singing in the video changes for effect.

Teenage Dirtbag Lyrics

Skater Boy Lyrics


Media language in music video       Friday November 30th

L/O: To explore and analyse the use of media language chosen in case studies

Analyse the media language in your music videos. How are they similar/different?

Values:

The values that are portrayed in the skater boy video are ; being rebellious and not following the crowd and being yourself.

The values that are being portrayed in the teenage dirtbag video are ; not being afraid, and being yourself and not letting people change that.

Similarities of Both Videos:

* Both have narrative and performance in their videos

* Both uses diegetic sound (silence/traffic)

* skater boy editing is ver fast paced and matches the pace and loudness of the song, teenage                 dirtbags  editing is also fast paced and matches the pace of the song.
* Both preform to camera.
* Both set in real life everyday locations, with everyday clothes, connoting naturalism.

Differences of Both Videos:

* Teenage dirtbag is filmed on a controlled camera and skater boy is filmed on a handheld camera..
* Skater boy doesn't have much narrative and is primarily performance, teenage dirtbag has a mix of performance and narrative.
* Teenage dirtbag has intertextuality
* Teenage dirtbag has a liner narrative and skater boy mainly has a montage narrative.

L/O: To analyse representation in music videos

7th December 2018

Teenage Dirtbag:

* The sexuality assumed is heterosexual as it is male and female love.
* The value celebrated in the music video is fitting in.
* Disability is not represented in the video
* Stereotypes: it is set in a realistic american high school with realistic stereotypes such as; jocks,           geeks and popular people.
* The artists in the video are represented as high school students in casual clothes
* The US society is shown in the video, the setting is a high school, and there is stereotypical high         school students such as jocks and geeks. There is also a prom scene at the end which could be seen     as a representation of US society.
*  In the video 'attractive' is shown as thin, pretty and popular.
* The message of the video is about fitting in.

Skater Boy:

* It does love and it suggests that it is heterosexual love.

* The video celebrates being original and being yourself and being rebellious.

* Age in the video is represented as stereotypical rebellious teenagers.

* Gender is not represented in different ways, everyone is presented as rebellious teenagers.

* Race is not represented

* The video is set in an american city, there are stereotypes of rebellious teenagers used.

* The artist is represented as a rebellious teenager this fits the style of the song

* There is US and UK societies are represented by stereotypical rebellious teenagers. The US society                                      is also be represented as it is set in an american city.

* Nothing is shown as 'attractive' in the video 

* The message being sent out is to be yourself and not being someone who blends into the crowd.

Exam Practice                                                                                  11th January 2019

L/O: To review representation of videos and exam style question

Question:

Explain 1 way in which music videos use media language to differ from each other 

Refer to 1 example of contrasting media language in 2 music videos you have studied to support your answer?

I am going to talk about camerawork within Wheatus - Teenage Dirtbag and Avril Lavigne - Skater Boy. Music videos use different types of camera movement to create effect, meaning and to show things like feeling and emotion to differ from other music videos. Teenage Dirtbag is filmed on a controlled camera showing a smooth and serious effect. which links to the lyrics, meaning and serious narrative of the song. In contrast Skater Boy is filmed using a handheld camera, creating a realistic first person perspective effect which helps to emphasise the songs punk rock style and  meaning of being rebellious and individual.

BBC Radio 1 Live Lounge

L/O: To research the radio industry and BBC radio 1

Public service broadcasting (PSB)

- PSB refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

- Ofcom regulates that certain radios and television channels fulfil certain requirements as part of their license to broadcast.

- The BBC operate 10 national different radio stations

- The BBC operate over 40 regional radio stations

- The BBC are publicly funded through tv licences.

-  Commercial radios are the competition to the BBC

- 5 commercial radio stations and their target audiences:

1. BBC radio 1, BBC radio 1s target audience is 15 -29 year olds

2. Classic FM, Classic is targeted at 35-50 year olds

3. Heart FM, Heart is targeted at 25-44 year olds

4. Piarte FM. Pirate is targeted at 

5. Radio X FM

- You can listen to the radio through a radio, a laptop, tv, phone, online/internet, gaming consoles.

Wednesday 16th January 2019

L/O: To explore how BBC radio 1 meets its PSB remit and meets the need of its target audience

BBC Radio 1:

- The Radio 1 audience is clearly addressed by the presenters that are close the the age of their main listeners demographic of 15 - 29.

- Radio 1 is targeting a young audience, the language of the presenters is restless and energetic, often using informal, everyday language that may include some slang and intertextual references to pop culture.

REMIT

- The remit of radio 1 is to entertain and engage a broad range of young listeners with distinctive mix of contemporary music and speech. Its target audience is 15 - 29 year olds and it should also provide some programming for young teenagers.

- It should offer a range of new music, support emerging artists - especially those from the uk - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

- Radio 1 had a service budget of £34.7 million in 2016/17.

I can tell that BBC radio 1 is meeting their remit by their homepage for example...

Entertaining and engaging a broad range of young listeners:

There is a broad range of music and content for listeners to enjoy and discover

Target audience of 15 - 29 year olds:

Clara Amfo is 34 year olds so she is close age to the target audience, this means the target audience can relate and enjoy what she is saying and playing.

BBC radio 1 also plays music that is targeted at a similar age range to their radio station.

Supports a range of music:

These 3 songs/genres are very different, this shows a variety of music being played and provided.

Provides a platform or live music:

These are examples of the live shows and sessions that BBC radio 1 provide.

Supports emerging artists:

This is an example of BBC radio 1 supporting new artists, I can see this because in the description it says 'see some of the most hotly tipped new artists' BBC radio 1 help emerging artists especially those from the UK for example Grace carter an emerging artists from London.

Convergence

Media convergence - Media Convergence is a term that can refer to the merging of previously distinct media technologies and media forms due to digitalisation and computer networking.

Examples:

-Radio 

- TV

- Mobile/ mobile apps

- Computer

- Online 

- Smart speakers 

- Digital music players 

BBC Radio 1s live lounge can be accessed via the commercial platform of Vevo:

- The advantage of this for BBC is that they get more viewers for free

- the advantage of this for Vevo is that they will get more viewers from BBC radio 1 as they both have similar target audiences.
- The advantage for the audience is the content they want to watch is easily accessible

OFCOM Regulation

L/O: To explore how the BBC is regulated

- Ofcom deal with complaints within the radio and TV industry and determine if the broadcasting code has been breached.

- plurality -  ensuring there is a diversity of viewpoints available and consumed across and within media enterprises.

- material that might seriously impair the physical, mental or moral development of people under 18 must not be broadcasted.

- broadcasters must take all reasonable steps to protect people under 18 

- children must also be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.

live lounge pitch:

- our live lounge is based on live music, and interviewing musicians on questions chosen by viewers.

- Broadcast from a studio

- There would be a few restrictions as there might be a little bit offensive language but no offensive content.

- The target audience is 15 - 25 and there is a wide range of genres of music to appeal to everyone

- would broadcast from 3 - 8  weekdays because the lower age target audience finish school around 3 and might want to come home and chill out listening to our live lounge.

- We can target our chosen demographic by having a presenter around the age of the target audience, and have performers that the target audience would recognise so that viewers can relate, or music that is target to that target audience. We can also advertise on social media platforms that are target at a similar target audience.

Wednesday 25th January 2019

L/O: To analyse the structure of the live lounge and the audience appeal

BBC radio 1 live lounge is broadcasted on BBC radio 1 and BBC radio 1 Xtra, Clara amfo hosts BBC radio 1 live lounge and DJ ace hosts BBC radio 1 Xtra, BBC radio 1 Xtra is a digital channel. 

Clara Amfo Career fact file:

Clara was born in kingston upon thames in London her parents were from Ghana and moved to London because her father was a microbiologist. She studied media arts at St. Marys college.
Clara started out her radio career at KISS FM UK presenting the overnight show, however she presenter for nickelodeon and CBBC, she quickly ascended to the Saturday Breakfast and then drivetime show, reaching audiences of 1 million on a weekly basis. In 2012 she was nominated for a sony radio award in the "Rising Star" category. She currently presents a mid morning show on BBC radio 1 as well as live lounge. She has since presented top of the pops and presented a year in music 2017.

DJ ace carrier fact file:

Dj ace was born in south London. Dj ace won a Sony Gold Award for his show, he used to present channel u and BBC blast with award winning co star Dj vice, however he currently presents Radio 1 Xtra.                     

What are the audience appeals of the live lounge?
easily accessible, they get to hear live acoustic music, Acoustic music gives an authentic feel, the audience will also hear new music. The lounge is very intimate and personal.
How is it different from other radios?
It is different from other radios as artists are thrown in the deep end preforming a song that they wouldn't normally preform, It is up close and personal. Not many radio stations have a live music facility.

From the live lounge website you can access different live music shows and you can access the best of live lounge, and live lounge episodes as well as information about live lounge, the presenter and the channels that it is broadcasted on.
The artists mentioned on the live lounge page are: (these are the people that have played live in 2018)

They have a variety of performers on live lounge.

What other live lounge products are there?
There are live lounge Cd's/digital download

30th January 2019

L/O: To create an effective logo considering audience and purpose.

1st March 2019

L/O: To analyse a specific episode of the live lounge 

Sam Fender:

Sam was raised in North Shields, in the North East of England and attended John Spence Community High School and Whitley Bay High School Sixth Form College with guitarist and keyboard band member Joe Atkinson. 

He is 22 years old and his genre of music in alternative rock, he currently has 1 album and a few singles such as 'play god'. Sam has also won one award, the brits award for critics choice, however he has been nominated for the BBC sounds of 2018 and the MTV ones to watch 2019.

Exam Style Question:

Explain how and why producers of radio programmes target different audiences. Refer to the radio 1 Live Lounge to support your answer.   [10]